In our Label Spotlight today, we approached Jake Round of Pure Noise Records to share his path and his views on running a label from the perspective of a band member and manager too. Conceived in 2009 in order to release a friend's record, Pure Noise has now become one of ...

Au at LPR (01/24/09) Photo : Jon Klemm ( more ) Jun 3 Sun Emily King Buy Tickets Amex presale begins: Wed, 05/09/12 12:00 PM Mercury Lounge [...]
Now, Now 's "Thread" video is appealing for it's use of fluorescent lights. We haven't seen them used in a way this interesting since Dan Flavin. The jarring effect is very cool. And we advise you to check it out above. Now, Now tour dates: May 29 - Portland, OR - Roseland Theatre May 31 - Phoenix, AZ - Mesa Arts Center June 01 - Ventura, CA - Ventura Theatre June 02 - San Luis Obispo, CA - SLO Brewing Company June 05 [...]
Whilst I sort me some breakf and return to bed, I'd like for you to watch the NOW, NOW 's awesome new video, THREAD . You'll immediately fall in love with the NYC trio and their newest toon will fill your pained heart with joy.
Floppy-haired Indie Pop children are a dimeadozen in the music-scape, all eagerly seeking to be misunderstood the most. And it's rare to find the talent behind the musings and the secret foreheads. But Now, Now have the talent, the songwriting chops, and the ability to inspire jealousy to become a gem in your back pocket. In [...]

Now, Now have released a new video for " Thread " from their new album, Threads , that dropped this past March. The new album was produced by Death Cab for Cutie's Chris Walla and was one of the best albums to come out in March. I see the band getting picked up by a major label real soon. Watch Now, Now's video for " Thread " below. Read more »

Now, Now's new album Threads is still among my favorite releases this year. Watch the band jam out on their new video for the album's title track "Thread" Get More: Now, Now , Thread , Music , More Music Videos

Watch Now, Now perform "Thread" for a recent in studio appearance w/ The Current and NPR MP3 // THREAD

Words by Jim I've always been a sucker for great female vocals. Feist, St. Vincent, My Brightest Diamond, Daughter, Wye Oak... the list goes on and on. The music has to be just right for it to be powerful and really make an impact on me. So I'm pretty pumped that I stumbled across Now, Now because it al fits baby! Now (now) we're talking (get it? Zing!). Now, Now / Prehistoric Now, Now / Oh. Hi. [...]

Photo by Mike Vorassi Today's song is "School Friends" by Now, Now . This song is off their sophomore album Threads which was released last March on Trans- Records. Threads is the culmination of a long journey that began nearly a year ago at SXSW 2011 when they developed a friendship with Trans- founder and Death Cab For Cutie guitarist/producer Chris Walla. Later that summer the Twin Cities trio hopped in their van and drove 1800 miles cross country to record with producer Howard Redekopp (Tegan and Sara, New Pornographers, An Horse) in Vancouver. [...]
Dear readers: I automatically get points off for arriving slightly late for the opening act I was supposed to shoot and getting my beloved camera confiscated at the door of Sound Academy. In lieu of my non-existent opinion, go check out Now, Now , which was the first opening act for The Naked and Famous and in town to promote their recently released sophomore album Threads . Check out the song School Friends below. The second opening act of the night, Philly's own Vacationer serenaded the quickly amassing [...]
Here it is, the new edition. Featuring cover stars Now, Now, Kanye West, Frankie Rose, The Shins, Florence etc. Enjoy.
Here it is, the new edition. Featuring cover stars Now, Now, Kanye West, Frankie Rose, The Shins, Florence etc. Enjoy.
![[New] Now, Now – School Friends](http://cdn.elbo.ws/posts/4178922_lg.jpg)
Minneapolis band Now, Now have recently put out their sophomore LP on Trans-Records, which an impressive feat because that label is owned by Chris Walla of Death Cab For Cutie , and kind of hints that there are even bigger things on the horizon for this young band. Their recent release holds quite a few gems. Among them an old track, titled "School Friends", has laid in wait for discovery and even though the drummer Brad Hale never thought the song would resurface- it is now blowing up all over the net. (Not literally, of course.) I think [...]
Photography: Unknown Particularly good sounding indie. You can buy Now, Now 's "Dead Oaks" EP here . Now, Now - School Friends Now, Now - Shifting

Now, Now will be joining fun. on tour. Fun has held the number one spot on the Billboard 200 for the past four weeks for their single, " We Are Young ", so this is just one step closer for Now, Now gaining some mainstream attention. Their recently released album, Threads , will be followed by a Trans- Records 7" split featuring Now, Now 's b-side, "Shifting", and label mates The Lonely Forest's "Woe Is Me". The 7" will be released on Record Store [...]

I've been waiting for a long time for Now, Now to come to Tampa Bay. They were scheduled to join Fake Problems ' (Ruckus Favorite Band) spring '11 tour, but pulled out after the Minnesota date in order to write (completely valid career choice as that break in touring brought us Threads , which is one of the most stunning albums to have come out so far this year). When word came around that they would be supporting The Naked and Famous on tour and that it would bring them to The State Theatre , [...]
![[MP3] Now Now – "Thread"](http://cdn.elbo.ws/posts/4164628_lg.jpg)
a hint of light in the dark but only enough to keep from giving up ♫ Now Now - Thread Who: Cacie, Jess, & Brad. What : Tough n' tender indie pop, like Tegan & Sara , Death Cab for Cutie , Slow Club . Where : Minneapolis, MN + Facebook / Amazon When : 2nd LP Threads is out now. Why : Don't look [...]
This is part of our post-coverage of SXSW, the Holy Grail of music showcases, which is hosted in Austin Texas each year in March. Margi Gras meets Coachella would be a good way to describe the ensuing fun and craziness. It was ten minutes before my scheduled interview with Minnesota three-piece group Now, Now and I found myself about a mile away from our scheduled rendezvous at the local Hooter's (yes, the restaurant which prides itself in unlimited wings and busty female waitresses). For two minutes, I tentatively stuck my thumb into the humid air by the curb [...]

Now, Now - Thread Now, Now - Wolf The fresh-faced youngsters in Now, Now create cutesy/catchy indie-pop melodies with whispery vocals swirling with tales of intimacy, romance, heartbreak, and doomed relationships (naturally)... But they do it so well that Threads is an tip-top, impressive, for-real swoon-worthy listen from beginning to end... Even for us hard-hearted, bitter old men . * For the locals: Now, Now will be performing on Wednesday, [...]