When Selena Gomez and Justin Ballsack Bieber broke up, the definition of true love drowned itself in a bowl full of tears Maryjane and vodka flavored ice cream, and no one has seen it since, good ridd

God Only Knows by the Beach Boys was recently named the greatest love song of all-time . Covering a song with that type of clout seems like it would be a pretty daunting challenge for a band, right? Not for POP ETC . The band, formally known as The Morning Benders , is always up for a challenge. In fact, it seems to be the driving force behind their music. Their cover of God Only Knows is perfect example of how the band delivers on a [...]

The first edition of the Valentine's Day Mixtape (crafted way back in 2006) was the very first mixtape ever posted here on ATG, and it's taken many different forms ever since. As my music interests-and personal relationships-have evolved since then, so too have the mixes. The twee innocence of the first mix (see: The Postal Service, The Long Winters) and my high school self has transformed into more nostalgic choices (as evidenced by the FOUR cover songs on this 8th edition) and meaningful melodies. As usual, we've got all of the previous Valentine's Day Mixtapes available for [...]

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In a quest to discover the relationship between musicians and their cities in America, London's Black Cab Sessions rolled through the States in 2010, traveling from Athens, GA up to New York, NY and stopping in Philadelphia along the way. The intimate live-session curators expanded on their M.O. of "one song, one take, one cab" ... Continue reading
POP ETC - How Will I Know (Whitney Houston Cover)

"Keep It For Your Own" by POP ETC .
![[music video]: POP ETC – Keep It For Your Own](http://cdn.elbo.ws/posts/4728149_lg.jpg)
POP ETC's video for "Keep It For Your Own" reminds me of Battles video for "Atlas." That's one of my favorite videos of all time, so it's not a bad thing. Travis Schneider directed it. Check it out below.

California/New York trio POP ETC - formerly California/New York quartet the morning benders - have released a video for "Keep It For Your Own" , the first single that was released from their kinda-debut self-titled album . While POP ETC wasn't received too well, we disagreed, and it considered it one of the best albums of last year. The video, which is not at all like the one they released last year for a shorter [...]
When the Morning Benders changed their name to POP ETC , the members stayed the same yet a new band was born. Staying true to their new name, the Berkeley-born, Brooklyn-based band (with their strong L.A. roots) favors layers of synth over lush baroque guitar-pop with their new single "Keep It For Your Own." And its Travis Schneider-directed clip, which plays with light and shadow, may remind fans just how much the band's current arrangements contrast with their past soundscapes. POP ETC's self-titled album is out now via Rough Trade. ||| Previously: [...]

Falta pouco para o lançamento de Beta Love , o terceiro disco dos americanos Ra Ra Riot . Após ter divulgado a canção título, "Beta Love", e a melódica "When I Dream", a banda volta com "Dance With Me", último aperitivo do álbum antes do seu lançamento, que ocorre no próximo dia 22. A canção, como já demonstrado nos outros singles, tem a banda se afastando dos violinos e dos elementos orgânicos a favor de sintetizadores e batidas dançantes, que culminam em algo mais parecido com o POP ETC e lembra do fantástico projeto Discovery [...]

We still have mixed feelings on PO P ETC and their self-titled album last year. It is not that we are pining for more of The Morning Benders, but we felt the autotune was excessive and the projects overall sound didn't compliment the greatness that is Chris Chu's voice. With that being said, we are really digging this cover of "How Will I Know" from Whitney Houston. We completely missed this when it was released the day after Christmas. The video for it finds Chu roaming the streets of Tokyo belting out [...]

Under their former name The Morning Benders, the band now-known-as POP ETC , were, along with pumping out finely crafted indie-pop gems like "Excuses" , continually reliable for pulling off good covers, whether it was an '802s-airbrushed swipe at The Strokes or breezy, SoCal-baked takes on The Cardigans and The Ronettes . It seems that neither the name change, nor the band's subsequent stylistic shift to slicker pop terrains on their POP ETC debut , have taken away the guys love for remaking, as, over the holidays, they treated their [...]
POP ETC were formerly known as the Morning Benders until they changed their name to something that didn't have homophobic undertones in the UK ( wha? ) moved from San Francisco to Brooklyn (where else but the indie capital of the world?), lost their bassist (amicably) and decided to become an electro-tinged pop act. Ok... And if you didn't know about their new direction, their latest video filmed in Tokyo should give you some clue. Frontman Chris Chu, who sent girls squealing the last time they sold out the Black Cat [...]

Desde el fallecimiento de Whitney Houston el pasado febrero de 2012, muchos artistas se dieron a la tarea de homenajear sus canciones y popularizar su sonido en esta década. A esta lista de músicos se suma Pop Etc con un cover de How Will I Know . Una versión bastante minimalista, con un video que intercala la siempre tumultuosa intersección de Shibuya con imágenes de los parques de Tokyo y a Chris Chu , cantante de [...]
Le trio américain POP ETC nous offre en cette fin d'année leur cover du célèbre How Will I Know de la mythique Whitney Houston , qui nous a quitté en ce début d'année. Un jolie hommage, chaleureux qui plus est, que l'on vous conseille vivement d'écouter.

La semana pasada concluí con mi lista de los 150 tracks de este 2012, la cual seguramente ya cada uno de ustedes ha podido disfrutar en su totalidad, así como de mis 15 discos favoritos del año, y los sellos discográficos que en lo personal llamaron mucho mi atención durante estos 12 meses que ya están practicamente muertos para darle paso al 2013. Ahora, tal y como lo hice el año pasado, he decidido abrirle este espacio a mi colega Spinsonic para que nos compartiera sus 25 canciones favoritas del año, las cuales debo [...]
Visit Indie Shuffle to download. Song: Whitney Houston - How Will I Know (POP ETC Cover) [download here ] What's so good? For those of you not familiar with POP ETC, perhaps referring to them as The Morning Benders might be helpful? That's because [...]

A few days ago, POP ETC took to their Tumblr to give a sneak peak of the visuals for their cover of Whitney Houston's "How Will I Know." The video follows singer Chris Chu throughout the woods and busy Tokyo streets, where he is seemingly looking for, or at least ruminating about, love. Check out the cover below, which toes a fine line between the band's dreamy output and the pop purity of Houston's original. Read More...