Blog: Brands | Bands | Fans

All aboard the sponsor ship Don your lifejackets, grab your air guitar and check there's enough lifeboats, as music marketing takes to the high seas...

Bon Jovi put you on teh map Bon Jovi jump on the user- generated bandwagon with the Bon Jovi Loves My Town! contest...

Kitten kills the video star If you wanted proof that the traditional music video is dead as a marketing tool, look no further than Atomic Kitten (who failed to chart in the top 75 with this)...

Read the small print Fancy being in the credits of the booklet in the forthcoming Saosin Live DVD/CD? Then grab your magnifying glass as this is for you...

Will a brand makeover hide the cracks at EMI? Guy Hands is a man who once proposed a Yellow Submarine World for the disused Millenium Dome. Does he really have what it takes to tackle the brand arena?

Bowling for giveaways As the Superbowl looms, Pepsi is donning its shoulder pads and barging past with a massive download giveaway and ad campaign...

The more you adore me the closer I get Morrissey is enlisting the help of his cult-like following to create content for the ad campaign surrounding his forthcoming greatsest hits collection, but just who is buying into it all?

Adidas pitches its virtual tent down under Adidas and Vice magazine have teamed up on a promotion in Australia that lets users create their own virtual music festival, but just how 'original' is it?

It's a Barbie suite of symphonies Barbie gives childrens a lesson in Classical music whilst simultaneously promoting DVD sales, but is this enough now to capture the interest of a demographic rapidly growing tired of plastic dolls?