Blog: THE FIRE WIRE

Virgin's Sir Richard Branson now has an ice cube in his likeness. All Virgin Atlantic passengers that travel in the new Upper Class cabin will now be served beverages with these custom ice cubes starting in May 2012. The ice cube is being called the "Little Richard" and the mold for this custom cube "took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard. Steve Ridgway, Chief Executive of Virgin Atlantic said: "While Richard would love to be able [...]

Captain Auburn Beard has bravely shaved his facial hair in the shape of the Batman logo.

Target contacted Wieden + Kennedy in Portland, Oregon to use everyday goods from their aisles to recreate the Avenger's iconic attributes.

This past weekend MONDO hosted a gallery event in Austin, TX for one of their favorite animated shows Adventure Time! The gallery released lots of original art and posters and some posters will be on sale tomorrow. The remaining pieces of original art are available HERE . Please follow MONDO on Twitter for the on sale announcement. These posters will be available online at a random time on Wednesday, May 2nd. [...]

On the heels of the international poster released last week, another international design for Marc Webb's The Amazing Spider-Man has been released. Opening in 3D, 2D and IMAX 3D theaters on July 3, the action adventure stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, Martin Sheen and Sally Field.

The Jawbone Big Jambox ($300) is larger than its predecessor, featuring the same Bluetooth music streaming and hands-free operation as the original, but with more powerful precision-tuned drivers and dual passive bass radiators for a room filling sound. Additional features include a 15-hour built-in rechargeable battery, LiveAudio technology and the ability to receive updates via Jawbone's MyTalk website. Available colors are graphite, white, and red.

Organized by Restaurant magazine, The World's 50 Best Restaurants list is an annual snapshot of the opinions and experiences of over 800 international restaurant industry experts . There is no predetermined set of criteria, but rather just a simple computation of votes. The judges are divided into 27 different world regions, in which a chairman for each region appoints 30 jurors, including journalists, chefs and restaurateurs and food lovers. Each juror can vote for seven restaurants, and only four are allowed to be from the juror's region. Noma restaurant in Copenhagen, [...]

On October 2, 2012, The Walt Disney Studios will open its prestigious vault to release one of Walt Disney's most timeless and beloved masterpieces of all time, "Cinderella," in the highly anticipated Blu-ray™ Diamond Edition Collection. This enchanting classic comes alive in stunning fashion for in-home viewing for the very first time on Blu-ray high definition with enhanced picture and sound, once again being embraced by new and old generation alike and only available … as long as the spell lasts. The "Cinderella: Diamond Edition," with its spellbinding storyline, memorable music, unforgettable characters and spectacular animation, [...]

Below is the the third trailer for Christopher Nolan's third and final Batman movie, The Dark Knight Rises which will be released on July 20th. Leading an all-star international cast, Oscar winner Christian Bale again plays the dual role of Bruce Wayne/Batman. The film also stars Anne Hathaway, as Selina Kyle; Tom Hardy, as Bane; Oscar winner Marion Cotillard, as Miranda Tate; and Joseph Gordon-Levitt, as John Blake. Returning to the main cast, Oscar winner Michael Caine plays Alfred; Gary Oldman is Commissioner Gordon; and Oscar winner Morgan Freeman reprises the role of Lucius Fox.

Walt Disney Pictures has secured the rights to Neil Gaiman's 2008 Newberry Medal winner The Graveyard Book. Gaiman's tale of a young boy raised in a graveyard is officially described as follows: Bod is an unusual boy who inhabits an unusual place-he's the only living resident of a graveyard. Raised from infancy by the ghosts, werewolves, and other cemetery denizens, Bod has learned the antiquated customs of his guardians' time as well as their timely ghostly teachings-like the ability to Fade. Can a boy raised by ghosts face the wonders and terrors of the worlds of both the [...]

The Bose SoundLink Wireless Mobile speaker is a portable speaker that connects wirelessly to any Bluetooth enabled device. Now, the music from a smartphone or tablet can be streamed at the touch of a button and played out loud anywhere - with a level of audio performance, mobility and durability that's entirely new for Bluetooth speakers. The SoundLink Wireless Mobile speaker comes with a standard trim level and a dark gray Cordura nylon cover for $299.95, or in the [...]

In his internationally bestselling and critically acclaimed novel The Passage, Justin Cronin constructed an unforgettable world transformed by a government experiment gone horribly wrong. With The Twelve, the story continues... In the present day: As a man-made apocalypse unfolds, three strangers navigate the chaos, desperate to find others, to survive, to witness the dawn on the other side of disaster. Lila, a doctor and an expectant mother, has been so broken by the spread of violence and infection that she continues to plan for her child's arrival even as society dissolves around [...]

Disney, the world's largest theme park company, on Monday announced a deal with Starbucks, the world's largest coffee chain, to open stores in its theme parks at Disneyland Park and Walt Disney World Resort. The first of six Starbucks cafes will open in June at Disney California Adventure. Currently Disney plans to open at the Magic Kingdom, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom. At Disney California Adventure, Starbucks will be located in the Fiddler, Fifer and Practical Café on Buena Vista Street, a place that transports guests to 1920s Los Angeles, when [...]

The Brookstone Pocket Projector for iPhone 4 devices ($229.99) is perfect for on-the-go travel entertainment. It turns any room into a movie theater! A super-bright 15-lumen LED projector lamp ensures clear, brilliant images. The 640 x 360 native display resolution projects up to 503 images and the focus adjustment lets you control image clarity. The integrated 0.5W speaker delivers the audio. Plus, it functions as a back-up battery for your iPhone 4 device when fully charged via USB connection with the included cord. Great [...]

Flavorwire scoured the web to search for early sketches of some of our favorite cartoon characters. These first renderings are somewhat strange to behold — faces seem distorted, eyes seem too big, and familiar characters have a foreign air. Click HERE to check out the debut sketches of Toy Story, Mickey Mouse, The Simpsons, and more. Mickey Mouse Woody & Buzz, Toy Story [...]

Subterranean Press will release Locke & Key: Crown of Shadows limited edition , the third graphic novel in Joe Hill's award-winning ongoing series, illustrated by Gabriel Rodriguez, with a full-color dust jacket by Vincent Chong this fall. The book is described as follows: Turn the key. Unlock the door. Unless you live in Keyhouse, in Lovecraft, Massachusetts. In that case, turn the right key, and you could wind up anywhere. Keyhouse has, like any haunted house, not only its own ghosts but also its own agenda. It chooses the keys [...]

The first trailer for Judd Apatow's next film, This Is 40 can be watched below. The writer/director/producer of The 40-Year-Old Virgin and Funny People now brings audiences an original comedy that expands upon the story of Pete (Paul Rudd) and Debbie (Leslie Mann) from the blockbuster hit Knocked Up as we see first-hand how they are dealing with their current state of life. Also starring Megan Fox, John Lithgow, Iris Apatow, Maude Apatow, Melissa McCarthy, Robert Smigel, Charlene Yi and Albert Brooks, This Is 40 hits theaters on December 21st.

Stephen King's 1987 fantasy novel Eyes of the Dragon is being developed as a 4 hour miniseries by Syfy. Michael Taylor (Battlestar Galactica) and Jeff Vintar (I, Robot) will pen the Dragon script, with Taylor and Bill Haber as executive producers. Dragon is a rarity among King's early works: A stand-alone novel that hasn't been previously adapted into a live-action feature. In fact, among King's pre-1990 books that were first published under his own name, only his fantasy titles (Eyes of the Dragon, The Talisman and the Dark Tower books) haven't yet been adapted, though all [...]

Dark Hall Mansion is thrilled to finally unveil a project that has been in development for over one full year: the first officially licensed, limited edition print Folio for The Beatles 1968 cinematic masterpiece, Yellow Submarine. Dark Hall Mansion has been working closely with Live Nation Merchandise, The Beatles' North American Licensing Agent, and Apple Corps Ltd. in developing a series of limited edition screen prints by leading contemporary artist, Tom Whalen, all to be offered in select, limited edition and numbered print Folios. Tom Whalen's stunning artwork for these prints draws directly from The Beatles' legendary 1968 [...]

Mondo , the collectible art boutique arm of Alamo Drafthouse Cinema, proudly announces the release of a series of 7 posters honoring Marvel's Avengers, in theaters May 4. Mondo will be releasing character posters for each of The Avengers: Black Widow, Hawkeye, Iron Man, Captain America, Hulk, Thor and a poster featuring the full Avengers team. Seven different talented Mondo artists have been tapped to create a poster for each member of the super hero team. Each artist will have their own take on capes, shields, hammers and masks that will make for an amazing collection [...]