Blog: Archetype

Pro Era : School High (Video)

May 1, 9:57pm

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Pro Era - School High (Joey Bada$$, Dyemond Lewis, Kirk Knight, Nyck Caution) (Official Video)

Check out Pro Era's newly released video of their track ' School High' above.

Jay-Z : BlackTreeTV Interview

May 1, 9:21pm

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Jay-Z on Executive Producing The Great Gatsby

Check out Hov's sitdown with BlackTreeTV above, as he speaks on his participation in The Great Gatsby's soundtrack.

Big K.R.I.T. : The Mixdown Interview

May 1, 9:14pm

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Big K.R.I.T. Breaks Down "King Remembered in Time" Mixtape - The Mixdown

Big K.R.I.T. sits and breaks down some of the tracks off his latest mixtape 'King Remembered In Time'.

A$AP Rocky : Quick Ain't Fair Adidas Commercial

May 1, 9:08pm

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A$AP Rocky Narrates adidas' Quick Ain't Fair Commercial

A$AP Rocky represents the NBA's rookie of the year in this brand new Adidas commercial. Check it out above.

Chance The Rapper - Acid Rap

Apr 30, 5:00pm

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Here it is, ACID RAP! The 13 track mixtape features Action Bronson, Vic Mensa, Childish Gambino, Ab Soul and more. Download below: DOWNLOAD

Harry Fraud : Yacht Lash (ft. Earl Sweatshirt x Riff Raff)

Apr 30, 3:14pm

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Harry Fraud releases a selected track off his upcoming 'High Tide EP' featuring the unlikely combo of Riff Raff and Earl. Check it out above.

Mac Miller : Hot 97 Freestyle

Apr 30, 3:05pm

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Mac Miller stopped by Hot 97 and dropped some sick bars over the instrumental of Mobb Deep's track 'Survival of the Fittest'. Check out the footage above.

Tim Westwood Tv : Eminem & D-12 freestyle London Circa 2001

Apr 30, 1:27pm

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Westwood - Eminem & D-12 freestyle backstage in London 2001

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Wiz Khalifa Ft Problem & IAMSU! : “Bout Me”

Apr 30, 1:23pm

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Wiz Khalifa - "Bout Me" (feat. Problem & Iamsu!)

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J Cole : Cole Summer

Apr 30, 1:16pm

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J. Cole - Cole Summer

Artist: J. Cole
Title: Cole Summer
File Name: SoundCloud
Genre: Hip Hop/rap

Snoop Lion – Reincarnated (Full Movie)

Apr 30, 1:12pm

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Although this full length documentary appeared in select theaters earlier this year, the full video has surfaced on Youtube. The video documents Snoop Dogs transformation to Snoop Lion as he adopts Rastafarianism and travels to Jamaica.

P&C S. S. : GRAND OPENING

Apr 30, 1:08pm

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Chance The Rapper - Smoke Again Ft. Ab-Soul

Apr 30, 1:05pm

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Chance The Rapper - Smoke Again Ft. Ab-Soul (Official Video) #ILLROOTS3

Chance is by far my favorite young emcee right now. He is pushing the artistic boundaries of rap music and really moving the art form in a new direction. Check out his new music video featuring Ab Soul. His new mixtape Acid Rap drops today!