Blog: Armagideon Time

Find a gap in the market and fill it, preferably in a more efficient manner than your competitors can manage. That axiom might seem straightforward enough, but it can be highly problematic when applied to industrial capitalism's economies of scale. While you might make terrific profits upon unleashing a new must-have commodity, there comes a point where sales stagnate in the face of market saturation, and demand based on consumption and attrition falls well short of your corporate target. If you have a stove in your home, you're not going to buy another unless it stops [...]

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