Blog: Listening Post - Wired Blogs

Success in 2008: First the Ad, Then the Video

The Bad Eliots - "Cat's Meow (Give It To Me Now)" official v
Bands used to get discovered playing local shows. Increasingly, their first big break comes in the form of a nationwide advertisement. The Bad Eliots song "Cat's Meow" helped sell antioxidant water from Snapple in an ad that aired earlier this year. Late last week, the band posted the song on YouTube along with this video of them playing a subway show as pixelated internet people. "Since the commercial began airing, fans everywhere have been actively searching for more information about The Bad Eliots, and the song 'Cat's Meow' has been downloaded [...]