Blog: Pitchfork: Forkcast

Even in our 21st-century global village, it can still take a while for pop culture to travel between continents. Sometime last year, an intrepid YouTube user posted this commercial for South Korean financial services company Hyundai Capital (a subsidiary of the people who make the cars wherein Beck wanted to getwitchoo on Midnite Vultures ' "Debra"). The ad uses the intro from "Stereo", the opening track on Pavement's soon-to-be-reissued 1997 long-player Brighten the Corners . Just recently, the ad has been making the blog [...]