Blog: Idolator

No. 32: The End Of "TRL" [80 '08 (And Heartbreak)]

No. 32: The End Of "TRL" [80 '08 (And Heartbreak)] You've all probably been forced to bite your tongue while someone makes a joke about how MTV doesn't play videos anymore. But if the channel should change the first letter of its acronym to anything, it's probably "T," for teenagers. MTV is a network of planned obsolescence, expecting—requiring!&mda sh;its audience to outgrow it, and then hate it, before the new micro-generation comes in and its programs can cater to (or shape, you know) the kids' desire to be entertained and to be different than everyone else. Like 50 Cent, MTV's image depends on it being hated, in this case by non-teenagers; [...]
Location: New York, NY