Blog: Idolator

Oh, sure, the phenomenon of "rickrolling"—in which an unsuspecting Web browser is led to an online rip of Rick Astley's Stock/Aitken/Waterman-penned hit "Never Gonna Give You Up," for the sole purpose of bringing lulz—originated in 2007. But it wasn't until 2008 that shocking people with a little bit of gleaming, synth-drum-laden blue-eyed soul really took on a life of its own outside of the Internet's echo chambers, perplexing baseball fans, Thanksgiving parade watchers, and other people who were inadvertently reminded of the redheaded British crooner's existence by the ever-increasing hordes of people who were in on the joke. [...]