Blog: Avant/Chicago

Pop Music Does Its Job

Jan 5, 2009, 12:32pm Avant/Chicago
Dirty Pleasure For us Maroon 5 is one of those bands that sort of dig into our skin with a guilty pleasure vibe. It's what pop music does, sticks in your brain long after you wished it was over. With...
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For the next ten days, Music Fan’s Mic will be posting about the names likely to forge a successful 12 months from January onwards. We’ll be turning each name inside out, x-raying them and evaluating three things: – Whether the MFM writers are fans – Whether [insert artist here] deserves to be successful – Whether [insert artist here] will be successful #1 – Ellie Goulding #2 – The Drums #3 – Everything Everything ———————— Third up is Everything Everything, a clever bunch of Manchester-bred lads who mix soulful, metrosexual pop hymns with intelligent guitar hooks. —————————————————————————————- Manchester band Everything Everything have said that their number one rule is to “avoid cliché at all costs”. One listen to one of their magnificently crafted pop songs can confirm this, especially in latest single “My Keys, Your Boyfriend” where the big drums pound and the guitars click-clack over the members’ falsettos, flailing all sorts of references about paper guillotines and Faraday cages into the lyrics, and frontman Jonathan Everything even making seemingly off the cuff beatboxing out of desperation to get the right words out. In short, it’s a near faultless single that cemented Everything Everything as something to be excited about. The band are being named by some people as “Manchester’s new musical heroes”, after years of retrospective glorifying of the city’s past musical achievements, the band aim to arrive with something different, an antidote to bands who seemingly keep Oasis or Joy Division not just as primary, but sole influences, and while many bands have set themselves up as something similar, the music on offer here shows that Everything Everything may finally be the band that can justify such claims. An album from a band that uses a fantastic unique epic like “NASA Is On Your Side” as a b-side is a mouth watering concept. Commercial success is another story however. Despite notable positive media attention (an inclusion on the BBC’s Sound of 2010 longlist will no doubt help), it’s easy to see how many people wouldn’t get the band’s really quite odd sound, but with a lot of the other tips for the year going to the familiar female electronic songwriter business which had already gotten a bit a tiresome over the course of 2009, the want of something interesting and different in pop music may well work in Everything Everything’s favour. ———————————- ‘MY KZ, UR BF’ ————————————- Commercial success is another story however. Despite notable positive media attention (an inclusion on the BBC’s Sound of 2010 longlist will no doubt help), it’s easy to see how many people wouldn’t get the band’s really quite odd sound, but with a lot of the other tips for the year going to the familiar female electronic songwriter business which had already gotten a bit a tiresome over the course of 2009, the want of something interesting and different in pop music may well work in Everything Everything’s favour. —————————————–Ringtones Are Ruining Pop Music (part 2)Can We All Stop Saying That Pop Music Reflects The Economy, Please? [The Economics Of Dancing]Is The Age Of Sexless Pop Music Here? (And Was It Inevitable?) [Songs Against Sex]Q Prime launches Mom&Pop Music Company (Michael Goldstone) w/ Joshua Radin + An Horse releases

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