This week in Music Licensing
by Ryan Barkan 10. CLOUD CULT: "LUCKY TODAY" - ESURANCE.COM It's a music video! It's an ad! It's a music videad! It's the band Cloud Cult , fully animated in a TV spot for Esurance, but there isn't a sales pitch to be found. The Minneapolis psychedelic-pop band had traditionally shunned marketers, but the DTC insurance company won them over with some hard-fought green credentials. The result is a charming spot that not only fits in [...]




















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