Blog: 30 Days Out

The South by Southwest music conference is a big event every year in Austin that masquerades as an important opportunity for music industry types to get together, discuss their business and get exposed to a few new acts. What it really is - and it shall hereafter be referred to as SXSW - is a huge-ass party with more than a thousand music acts playing nearly continuously for about four days. Big Fun. Over the years we've covered this event for various news media outlets, but we stopped doing that about 10 years ago. Now we just go for the [...]