Blog: Wolf Notes

Companies like McDonalds spend billions of dollars every year on advertising. But before they spend a single dime they want to make sure that their ads are reaching their target audience. There is no need to make a low fat diet hamburger if everyone wants a juicy big one. With this in mind all of the biggest companies in the world hire marketing research firms to scout out their best options for advertising and to test new products . Today much of this testing is done via the Internet. People everywhere are paid by marketing and research [...]