Blog: Hypebot

Will Labels Use Or Abuse iTunes Variable Pricing?

Will Labels Use Or Abuse iTunes Variable Pricing? Following months of lobbying by the major labels, the iTunes store will add variable pricing on April 7th. Tracks will be priced at $.69, $.99 and $1.29. There''s been no official word as to which downloads will be sold as various price points, but presumably some older catalog will be reduced in price; while some hit product will be cost 30% more than before. But will the major labels use this opportunity to lower overall prices or abuse it by trying to ring a few extra pennies from the few paying customers that have left? TAG's Ted Cohen [...]