Blog: Lofi Hifi

Offering a service long over-due, Mixcloud is a new venture aiming to be THE place online for DJs to host, share and promote mixes. Annoyed with the ubiquitous "MegaRapidFileUpload" file sharing services that are currently used by DJs, Cambridge grads Nico Perez and Nikhil Shah set up the site. "DJs are natural promoters", says founder Nikhil Shah. "They want their mixes heard by as many people as possible. Yet the tools they currently use are broken in 3 ways: 1. They have no metadata so they don't rank on Google; 2. They're "sender to receiver" so they only [...]