Blog: Idolator

Universal Music Group has decided to team up with Google's money-hemorrhaging video site YouTube for a joint venture called Vevo, which will apparently "highlight" clips from the major-label behemoth and make money for everyone (maybe even artists? Haha, just kidding!) via ad revenue. What does this mean for you, the end user? Well, clips that use UMG-owned music—which right now are only available for YouTube viewing if you venture over to the site—will be embeddable on third-party sites, thanks to "a special VEVO branded embedded player," which reads to me like code for "you'll be clicking through [...]