PayPal MicroPayments May Help Make Direct To Fan Sales Dream A Reality
Apr 16, 2009, 8:19am
Hypebot
HypebotThe artist to fan relationship is the mantra of music 2.0 and direct to fan sales are touted as the most effective monetization strategy. But two roadblocks have kept this dream from becoming a reality for most indie musicians: consumer trust and transaction costs. Now PayPal's MicroPayments system offers a solution to both problems. Selling tracks direct to fans makes sense. Providers like Nimbit make it easy and some like Bandcamp turn tracks into viral promo [...]
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