Blog: Idolator

Six Videos That Can Now Be Looked At As Missed Opportunities For Product Placement

Six Videos That Can Now Be Looked At As Missed Opportunities For Product Placement I still love this morning's story about the product-placement deal that was struck between Autograph and Paper-Mate 25 years ago, mainly because it took so long for the obvious-in-hindsight synergy to be noticed by this observer. "With the name Autograph, it's logical for us to be advertising a pen," lead singer Steve Plunkett told the Los Angeles Times when the deal was dissected. "It would only be weird and out of place if we were advertising something like a vacuum cleaner or a roach spray." But what if other videos of the era did [...]
Location: New York, NY