Blog: PopWreck(oning)

I don't know if it is like this for everyone who covers music, but as a music journalist I tend to adopt artists. I grab onto a project and take my coverage of it to the next level. It becomes much more than two thousand words on a record I'll probably never bother listening to again. It drives me emotionally to push this artist to the success they deserve in any way possible. It's hanging fliers and posting ever piece of news possible. It becomes word of mouth and finding a way to drop their name in every interview I [...]