Blog: The Panic Manual

J.J. Abrams's slick interpretation of the Star Trek franchise is this summer's first mega-hyped popcorn movie. You can tell because Burger King is selling their " collectible glasses " (which I have to admit I kind of want) and the trailer makes appearances multiple times during your average commercial break. I have to give the marketers at Paramount their due. The trailer that started popping up around late January / early February created major buzz unseen in a series that has been perma-dismissed as the originator of the worst kind of geek fandom: Trekdom. Nothing about "Trekkies" is [...]