Blog: The Hippodrome

From Amazing Wow: Viral videos have snuck in the cracks of my life for years. I find myself clicking "stumble" almost compulsively between trying to do more "legitimate" work. As a schmaltzy printellectual, I find myself trying to break down what makes a video go and stay viral on the web. And I really don't believe it's the same thing that makes a video succeed on TV. Last year, I did a 65 percent serious lecture on Lolcats, trying to pinpoint the juice. (I'll up my powerpoint later). For now, let's consider the number two stumble [...]