
Niche markets dominate today's music. In the current iTunes climate, everything is heavily categorized so that consumers can be identified and connected with genre-specific advertisements . Occasionally these sub-categorizations can be informative for the listener (Italo-disco), but most of the time they read like belabored nonsense (post-punk-new-wave) that can polarize and limit a band and its audience. Reaching and appealing to a mass audience has never been harder. But there's one thing that helps: defying categorization. Metal heads, hipsters, hippies, classic rock aficionados and a host of other music fans have been drawn to [...]