Blog: Hipster RunOff

In the future, will bands need 'mascots' in order to extend their brand?

In the future, will bands need 'mascots' in order to extend their brand? Photo by Kurt Christensen via BrookVeeg I remember when I was a young boy connecting with my father through mainstream interests, we used to attend professional sporting events. At these events, each team had a 'mascot' who intended to get fans 'fired up' about the home team. I'm not sure how much adults enjoy mascots, but I feel like they function as some sort of 'icon' who can get people emotionally involved/invested in the game. They are also to attract 'young fans', inviting them [...]
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