Blog: Hypebot

The new U2 Mobile Album is a free, downloadable application for BlackBerry smartphones includes a range of content for fans with photos, videos, interviews, news, lyrics and samples of the music. Tracks or the complete album can be purchased online from the phone. A second phase of the application is also in the works which will add social networking. The app is more evolutionary than revolutionary, but it shows Blackberry parent RIM's committment to not fall behind others in the mobile music game.