Blog: Stereogum

Before we heard a single note from Pearl Jam's ninth studio album, we heard about the long-running anti-corporate band's partnership with Target and their plan to debut the first single (and arguably best rock song) in an advertisement for the retailer. The alliance was so talked about that by the time they released a proper video for "The Fixer ," we thought it was a Target ad. (It wasn't, but the commercial uses the same footage.) Of course, as other songs hit the Web one by one, we moved beyond the backstory and [...]