
I remember seeing that rather inconspicuous image - well, this one , sans album title and track list, obviously - on Pitchfork a few back and just disregarding it, presuming it was an American Apparel ad. The aged, polaroid quality of the picture, the girls All-American appearance, her anodyne expression and the polo shirt all heavily hinted towards it: A slightly ambiguous viral marketing campaign for 'Am Appy'. Well, it obviously wasn't and the reveal that it was infact a viral marketing campaign for Vampire Weekend on Pitchfork did produce a wry smile. If [...]