Blog: Idolator

Let's say you're an R & B singer who has a new album coming out soon, and your greatest claim to fame is that you've worked with a chronically beleaguered pop star in the past. How to get people to know that you have an album coming out? How about getting your "pal" into a studio to record a pronunciation-challenged freestyle, making sure there's a video camera nearby, and releasing it online with your own URL superimposed over the entirety of the clip? God, it would be genius if it didn't seem icky, what with its inspiring classy [...]