Blog: No Rock And Roll Fun

MTV is dumping its Freeview-centric channel TMF (or The Music Factory as nobody ever called it) and rebranding it as Viva : The channel, aimed at 16-34 year olds, comprises of a mix of content from the US, including The Hills and Two and a Half Men, as well as established music programming. Heather Jones, executive VP of content, creative, music and comedy at MTV Networks, says: "Viva is not simply a new-look TMF but instead a completely new channel. TMF has, for a long time been about more than simply music so it deserves [...]