Blog: Impose Magazine: Bytes

Or how Weezer started caring more about brand marketing than the music. Weezer the band might have died in the eyes of their die-hard fans some time ago, but Weezer the brand continues to thrive. Their latest integrated marketing ploy sees them teaming up with the makers of Snuggie--you know, the blanket with sleeves that will some day live in fashion infamy next to Zubaz . Complete with infomercial, this gimmic...