Blog: Indiecision

Yahoo!'s yodel marketing campaign saw them set up pop up recording studios all over the world, including Mumbai, getting the aam aadmi off the street to record his own version of the yodel. Each studio had 'celebrity mentors' and in Mumbai, these were electro-rock act Shaa'ir + Func . Yahoo! shot a short film with S+F, finding out the way the work and their influences, soundtracked to new material from their coming third studio album. It's a fun watch and songs like 'Goodbye Cruel World' and the lavani-inspired 'My Roots' get good airtime. If you [...]