Blog: No Rock And Roll Fun

Spotify are hoping to use the music you listen to in order to target adverts . It could sort-of work: If you like Robin Beck, you might want to buy Diet Coke. But it's not really this simple, is it? The Spotify founder and CEO, Daniel Ek, explained the thinking behind personalised advertising. He said: "There's a simple principle – we are trying to make a better advertising solution. We are showing that, around the data, there are things that matter. For instance, combining demography with music taste, we can group [...]