Blog: Viva La Mainstream!

If you've never heard an OK Go album, you probably at least have seen one of their videos; probably this one , for "Here It Goes Again". It's kind of become OK Go's trademark to do goofy, do-it-yourself videos to promote their music, and let the YouTube hits accumulate. And in support of Of The Blue Colour of the Sky , released last Tuesday, the band dropped clips for "This Too Shall Pass" and "WTF?". One problem; OK Go's label EMI has, in a common move lately, disabled embedding for the videos, [...]

• OK Go - This Too Shall Pass