
"Ella-ella-ella-ay-ay-ay". Or so goes the biggest line of the biggest single of 2007. The deviously catchy delivery tactic of that echoing artifact sunk its hooks in so deeply that over the last few years, we've heard its success replicated far and wide by both the original songwriting team of The-Dream and Christopher "Tricky" Stewart and their imitators. The pair have clearly become a goldmine for record labels, the go-to team for big hits all over the pop world. And fortunately, we've been blessed to enjoy the real McCoy in their success and ingenuity. Not satisfied to settle for [...]