Blog: Consequence Of Sound

You would think that they had mainstream film marketing down to a science by now. If you go to a movie and are surprised by what you see on the screen, well, someone has fucked up. With movie previews, late night talk show appearances, print reviews, internet pop-up ads, and blogging, the uncertainty and risk-taking of buying an $11 movie ticket should be relatively low. But still, my heart goes out to the kids who bought tickets to see Superbad 2 and ended up with Adventureland . It's not hard to understand why the [...]