
This song was another step away from the group's softer records recorded with Smokey Robinson as producer, a change that Whitfield had begun with "Ain't Too Proud to Beg" earlier in the year. "I'm Losing You" features a much more dramatic arrangement than most contemporary Motown songs: a rock-styled guitar riff (devised by Temptations road manager/band director Cornelius Grant), sharp horn blasts, and the Temptations' doo-wop vocals paint the backdrop for one of David Ruffin's trademark raspy lead vocals. Here's a dope US Psych Rock 45 with a killer funky drum break. [...]