Blog: PopMatters

Honesty and Cruelty by the Numbers: Pitchfork and the Art of Tastemaking (Features)

It is because of timely reporting on fresh-faced bands that Pitchfork has managed to turn itself into the independent music tastemaker, setting the tone for the critical reception of new music. I was typing up a concert review one night at 2:35 a.m. when a friend who works on the business side of the music industry messaged me online with a timid "You there?" Considering the hour, I braced myself for bad news: a breakup, a death or perhaps a runaway pet. Instead, my friend informed me that the debut album of a band named Princeton, managed [...]