Paying to find fans has been around as long as there has been music and advertising. Once that meant a billboard on Hollywood Blvd, but with the net has come options that put advertising within reach of developing artists as well. Targeted Jango and and Facebook ad campaigns, for example, have proven worthwhile for some. But should artists pay to place music inside videos from the viral internet's video stars rather than be paid for music use, as in the traditional model? Tadcast thinks so and has created a marketplace to facilitate it. [...]
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