Blog: The Smoking Section

Well, it looks like choosing Jay-Z over Diddy is doing more for Jay Electronica than just forcing him to put out more than one record per year. He’s now secured himself a Mountain Dew endorsement that serves as the icing on the cake. Although he's still a relatively unknown in the commerical world, I’d say it is a good starting point, and if the execs are satisfied, then there’s definitely potential for him to rep the big guns. The setup is eerily similar to Drake’s Sprite ad , sans the corny [...]