Blog: Consequence Of Sound

The lyric scroll in a music video, invented and perfected , is a good way to engage viewers/moms who "can't understand what those scruffy boys are singing about." Austin folk-rockers Okkervil River implement and distort this technique well in their few-tone video for "Wake and Be Fine", the first single off their highly anticipated LP I Am Very Far. But director Daniel Gibbs doesn't rest comfortably on the simplistic format. Lyrical and band-member-quantity anomalies pepper the video, which keep your keen eye on its toes. Gibbs tells NPR, "I [...]