Blog: Kings of A&R

We frankly hear the line "I am authentic" from artists like Lady GaGa and other celebrities. Are they authentic or calculated personalities? In fact, marketers and social networking coaches are preaching that to succeed on Facebook and Twitter, we must all "be authentic". A proposed panel at next year’s South by Southwest interactive conference promises to teach attendees “how to be authentic and human without embarrassing yourself.” Artists, politicians, reality television stars, and celebrities are obsessed with authenticity. “What you can’t do is be told by a social media guru to act [...]