Blog: Party By Jake

Some friends of ours have recently taken the plunge and created a new and exciting online fashion destination - It Is Isn't It - founded by Gerry Wilton and cousin Dana Samson. The two are on a mission to connect up and coming and established designers with fashion savvy individuals. The boutique currently has six brands on board and are set to take on more for the new year. With a November launch imminent, the sartorial duo have styled a cute and quirky, dream-pop video that has been doing the rounds lately, introducing the iiii vibe. Nicely done. [...]