I recently had the pleasure of moderating a panel called “Social Media: New Trends for Current Users” at the recent OCFF conference in Niagara Falls. After 90 minutes of discussion, the end result of this social media panel was that artists should focus on their own website, their mailing list, songwriting and live performance . Say what?! Allow me to explain. The goal of the panel at OCFF was to examine the latest trends in social media, how to manage all of [...]
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