Blog: Consequence Of Sound

The average layman probably can't recognize 5% of the bands that play at South by Southwest (I'd lay my life on only getting about 25%), but it is categorically no longer an indie festival. In 2011, SXSW, including the Film, Tech, and Trade shows, was directly and indirectly responsible for collecting $168 million for the Austin economy. In comparison, Glastonbury contributes over £100 million to the local economy, Lollapalooza's gross revenue was $21 million, and Bonnaroo is said to have a$20 million economic impact on its Coffee County. The fiscal and cultural impact of those [...]