Blog: nialler9

All photos by Michael Rickard ( Twitter ). There's no formula for hype but if you wanted a modern example of how to bottle it, Azealia Banks is it. In 2010, she was knocking out club rap tunes like 'L8R' . Like Rye Rye and Yo Majesty! before her, it was fun but lacked a punch to take it to the next level. Well that level hit 18 months on, when Banks debuted '2122 with the backing of a slew of producers like [...]