Blog: Hypebot

Imogen Heap 's use of collaborative and crowdsourced approaches as an element in her music makes her a unique figure in popular music. So when she decided to survey her fans it's not surprising that she focused on their relationship to her music rather than on information that might aid her in identifying appropriate merch to release or sponsorships to seek. Her survey was conducted by YouGov , a UK-based leader in market research and public opinion. The results of the survey , which began in late [...]