Blog: lyfstyl

Seth Godin On the New Music Industry “The Grateful Dead is the model.” Those familiar with Seth Godin and his wisdom in the world of digital marketing and social media will understand the way tribes interact within the music industry. Developments in technology have drastically changed the way musicians are compensated, leading to a shift in the economic framework. Godin spoke in depth with Social Media strategist Ariel Hyatt last week regarding the trend away from selling music itself towards selling the physical live performance. Using [...]