Blog: Mixtape Maestro

The "conceptual" reasoning behind Marina and the Diamonds ' decision to go all BRIGHT AND DANCEY CHART POP for its alter-ego-themed sophomore project Electra Heart may still seem to be a little too long-winded of a way to basically say "I want to try and live out my blatantly commercial pop star dreams for a while", however, after a many-months-long pre-release promotion cycle (the album was first teased way back in August!!), it's hard to deny how much of a future mainstream airwaves-dominating sure shot the collection has in its grasp with "official" first single "Primadonna". [...]