Blog: Dancing Astronaut

Pepsi and Coca-Cola will see themselves in a heavyweight battle this summer as both brands prepare new global ad campaigns. Coke has a history of working with electronic artists, having teamed up with David Guetta and Daft Punk to distribute “Club Coke” bottles in 2011. This summer, Coke will take on the 2012 London Olympic Games with their "Move To The Beat" campaign, which also features Mark Ronson's "Anywhere in the World" as the official song. Pepsi has their own mega-promotion in the works – retaliating with a commanding dose of EDM themselves. The international soda brand will [...]