Blog: Consequence Of Sound

The band formerly known as The Morning Benders , currently known as POP ETC , have released the lead single off their self-titled full-length debut (er, re-debut? Third-ish album?). "Keep It For Your Own" is available for purchase on iTunes , but you can hear the first minute and 43 seconds via the album trailer below. While the track is more evidence of the trio adopting a more synth-led sound with their new moniker, it's also sonically closer to who they used to be than the nerdy R&B of "Live It Up" . [...]